AI Intelligence Platform serving Fortune 500 companies and NGOs across 95 countries. I joined as the design lead and built the product — and the team — from scratch.
TSC.ai builds intelligence platforms for some of the world's largest organizations — Fortune 500 companies and NGOs operating across 95 countries. When I joined, there was no product design function, no design system, and no team.
As the design lead, my focus was the UX/UI: translating product requirements into user-tested interfaces, building the design system from scratch, and maintaining design quality from early concepts through to production. I worked alongside PM and Engineering throughout.
Designed Genie from zero to production
TSC's enterprise AI intelligence platform — built from scratch, then supported the full migration of all existing customers to the new system.
Built and owned the design system
Established and maintained visual and UX consistency standards across all product lines.
Scaled the UX/UI team
Created structured onboarding programs and upskilling tracks for junior designers.
Implemented Diamond Process team-wide
Discover → Define → Design → Deliver — every feature user-tested before release and validated for technical feasibility with Engineering before build.
Built an AI agent inside Confluence
Any team member can instantly query design system docs, component guidelines, and design decisions — no digging required.
Partnered with PM and Engineering on product strategy
Contributed design perspective to product vision, workflow improvements, and feature prioritization across 20+ industries.