Vietnam's leading e-commerce platform. I led the Seller Center design team through one of Tiki's fastest growth phases — shipping features that directly impacted millions of daily active users.
Tiki is Vietnam's leading e-commerce platform. I joined during a hyper-growth phase and led the Seller Center design team — a critical product surface that directly impacts how hundreds of thousands of sellers manage their business on the platform.
My work spanned leadership, cross-functional collaboration, and hands-on design for high-stakes features. I grew into the manager role while staying close to the product craft.
Led Seller Center design through hyper-growth
Established core competencies and mentored designers through structured peer reviews.
Shipped My Balance — eliminated 15-day payment wait
Sellers can withdraw funds anytime and track full transaction history in real time.
Delivered e-Contract and BPOR redesign
High-impact features shipped across the Seller Center platform.
Improved Figma structure and version control
Accelerated team collaboration and reduced onboarding time for new designers.
Organized cross-functional workshops
Facilitated usability testing training sessions across teams.