A Product Design Manager with 12+ years turning complex problems into
simple, scalable, and user-centric solutions. I lead teams at the intersection of
strategy and execution — partnering with Product, Engineering, and Business to drive
measurable impact through design.
Currently at TSC.ai ↗.
01 / Works
TSC.ai
Designed the full Genie platform from scratch: 8 feature areas, a shared design system, and an AI co-pilot that brings media, stakeholders, and analysis into one workflow.
Tiki
Unified fragmented balance views across multiple seller roles, enabled same-day withdrawals, and removed the bank-transfer bottleneck that was costing teams time and fees.
EcomSolid
Restructured navigation, streamlined key workflows, and shipped a full dark mode — all based on user research, in 90 days.
Freelance · South Korea
Designed a mobile platform from research to handoff — replacing fragmented manual processes with real-time monitoring, camera-based scanning, and automatic compliance documentation.
02 / Experience
Lead UX/UI Designer
Designed Genie — TSC's enterprise AI platform — from zero to production. Built the design system, scaled the team, and embedded AI agents into the daily design workflow.
Senior Product Designer → Product Design Manager
Led the Seller Center team through hyper-growth. Shipped My Balance, e-Contract, and BPOR redesign — features reaching millions of daily active users.
Senior UX/UI Designer
Designed for a super app platform. Translated user research into UX requirements and shipped across multiple product streams in a complex cross-functional environment.
Product Design Manager
Mentored a team of 4–5 designers. Redesigned Ecomsolid and Gempages — two major Shopify ecosystem products — and built a unified component library from scratch.
Head of Design · Freelance Designer
UI/UX, branding, and consulting for 100+ clients globally — across fintech, e-commerce, SaaS, and branding. Clients in AU, UK, and VN. Delivered everything on time.
03 / Community
2024 — Present
I don't just use AI tools — I build them into how I work. Custom agentic pipelines that pull Slack feedback, surface Jira tickets, and query Confluence knowledge bases autonomously. Cursor to prototype independently. Figmake to turn design system components into testable flows in minutes.
2019 — Present
Mentored designers one-on-one. I care a lot about helping people grow in this craft.
2018 — Present
I build free apps for people who need them. A tool for kidney disease patients to track their health. A flashcard app for kids learning English — free for children and parents alike. No monetization, no agenda. Just problems worth solving.