Across Samo Media, The End Creative Agency, Asiasoft, and direct freelance clients in Australia, the UK, and Vietnam. UI/UX, branding, and consulting for 100+ clients globally. Ongoing alongside full-time roles.
Started freelancing in 2010 working across agencies and direct clients in Australia, UK, and Vietnam on projects spanning fintech, e-commerce, SaaS, gaming, branding, and publishing. Still ongoing alongside full-time roles.
This breadth shaped how I think about design: as a discipline that has to work across radically different contexts, audiences, and constraints. From game interfaces to annual reports, from crypto products to children's apps it built an adaptability I still rely on every day.
100+
Clients served globally
20+
Industries covered
100%
On-time delivery
100+ clients across 20+ industries, all on time
UI/UX, branding, and consulting for clients in AU, UK, and VN delivered everything on time.
Managed AU and UK clients directly
Designed Mayfair Collection magazine, annual reports, brand identities, and game interfaces.
Rebranded Opinew end-to-end
Full visual identity overhaul praised as "professional, creative, and extremely competent" by Head of Partnerships.
Grew from designer to Head of Design
Led creative output and client relationships across agency roles in multiple markets.