Across Samo Media, The End Creative Agency, Asiasoft, and direct freelance clients in Australia, the UK, and Vietnam. UI/UX, branding, and consulting for 100+ clients globally. Ongoing alongside full-time roles.
Started freelancing in 2010 — working across agencies and direct clients in Australia, UK, and Vietnam on projects spanning fintech, e-commerce, SaaS, gaming, branding, and publishing. Still ongoing alongside full-time roles.
This breadth shaped how I think about design: as a discipline that has to work across radically different contexts, audiences, and constraints. From game interfaces to annual reports, from crypto products to children's apps — it built an adaptability I still rely on every day.
100+
Clients served globally
20+
Industries covered
100%
On-time delivery
100+ clients across 20+ industries, all on time
UI/UX, branding, and consulting for clients in AU, UK, and VN — delivered everything on time.
Managed AU and UK clients directly
Designed Mayfair Collection magazine, annual reports, brand identities, and game interfaces.
Rebranded Opinew end-to-end
Full visual identity overhaul — praised as "professional, creative, and extremely competent" by Head of Partnerships.
Grew from designer to Head of Design
Led creative output and client relationships across agency roles in multiple markets.