A bit about
who I am
A Product Design Manager with 12+ years turning complex problems into simple, scalable, and user-centric solutions. I lead teams at the intersection of strategy and execution — partnering with Product, Engineering, and Business to drive measurable impact through design.
Currently at TSC.ai ↗.
Career
The journey
2023 — Present
TSC.ai
Lead UX/UI Designer
Designed Genie — TSC's enterprise AI intelligence platform — from zero to production, then led the full migration of all existing customers. Built the design system, scaled the UX/UI team, and embedded AI agents into the daily design workflow. Served Fortune 500 and NGO clients across 95 countries.
2021 — 2023
Tiki
Product Design Manager → Senior Product Designer
Led the Seller Center design team through a hyper-growth phase at Vietnam's leading e-commerce platform. Shipped My Balance — eliminating the 15-day payment wait cycle for sellers — alongside e-Contract and BPOR redesign. Organized cross-functional workshops and usability testing training sessions.
2020 — 2021
Onemount Group
Senior UX/UI Designer
Designed for a super app platform. Developed UX requirements grounded in user behavior research, managed the team's Jira board, and shipped across multiple product streams in a complex cross-functional environment.
2019 — 2020
Seal Commerce Asia
Product Design Manager
Managed and mentored a team of 4–5 junior and mid-level designers, growing them through structured training tracks. Redesigned Ecomsolid and Gempages — two major Shopify ecosystem products — and built a unified component library. Shipped Global Styles, Interactions, and Layer Management features.
Dec 2010 — Present
Samo Media · The End · Asiasoft
Head of Design · Freelance Designer
UI/UX, branding, and consulting for 100+ clients globally across 20+ industries — working with teams in AU, UK, and VN. Notable clients include pi.exchange, Opinew, VID, Weallnet, and Cataly. Delivered everything on time.
Community
Giving back
AI-Augmented Workflow
2024 — Present
I don't just use AI tools — I build them into how I work. Custom agentic pipelines that pull Slack feedback, surface Jira tickets, and query Confluence knowledge bases autonomously. Cursor to prototype independently. Figmake to turn design system components into testable flows in minutes, not days.
Mentoring
2019 — Present
Mentored designers one-on-one. I care a lot about helping people grow in this craft.
Community
2018 — Present
I build free apps for people who need them. A tool for kidney disease patients to track their health. A flashcard app for kids learning English — free for children and parents alike. No monetization, no agenda. Just problems worth solving.
Outside work
Beyond the screen
Off the clock you'll find me fishing — there's something about the patience and stillness of it that resets the mind in a way nothing else does. I also play pickleball and badminton whenever I can pull a court together.
Outside of design, I spend a lot of time exploring AI agentic workflows — not just using AI tools but building pipelines that actually automate the tedious parts of how I work. I'm also genuinely interested in data and coding. Understanding how data models are structured and how code actually gets built makes me a sharper designer — I can make decisions that hold up when they hit engineering, not just when they're still pixels in Figma.